Speaking to GameIndutry.biz, Activision Publishing CEO, Eric Hirshberg said “While it's definitely not cool to steal other people's intellectual property, and while it's definitely not cool to leak stuff that's not yours, there are ways that you can respond that actually turn the lemons into lemonade”. He said that’s exactly what they accomplished on Friday. “Through our various channels, through Robert Bowling at Infinity Ward, through Facebook and through our YouTube channel, we reached out to our fans and we said, 'Look, we didn't schedule this. This wasn't something we had planned. But everyone seems excited, so we're just going to roll with it. So here they are” he added. He admits that the leak seemed like it had deep access to information but revealed that they have not figured out the source of the leak yet and that internal investigation was still underway. Listen people, when life gives you lemons… don’t make lemonade.
Source: GameIndustry.biz
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