UPDATE: Just a reminder to everyone. There would have been a bunch of CD key for sale for Dirt 3 on the internet recently. DO NOT BUY THEM. They are mostly likely from the stolen list. These keys can get blacklisted and worse still your Steam account can get banned.
I don't mean car keys, I mean digital serial keys. According to this report on Kotaku, Codemasters together with partner AMD were supposed to have been running a promo that will include a Dirt 3 key for certain AMD graphics cards. There were 3 million keys to be given away. But disaster struck, and someone's got their hands on the list of 3 million key. If you are wondering how someone managed to pull of this digital hackery, well... the list was put on a webserver and while not linked anywhere, was quite easily accesible if you keyed in the right URL. Great job Codemasters, but I suppose the thing with digital copies is that, you don't have any actual number of units right? Still this is bloody embarrassing for Codemasters. People have been redeeming these keys and from what I know Codemasters hasn't blacklisted these keys yet.
Source: Kotaku
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