Wednesday, March 16, 2011

THQ Stock Price Drop Blamed On Poor Review Scores For HomeFront


Gamasutra reported that THQ stock price which was went up 7 percent the previous day, dropped a whopping 26% to USD$4.40 per share over the day. The rise and fall of the stock prices could be attributed to first, the press release made by THQ that they had the highest number of pre orders in history for Homefront. When the game was nearing release day, the metacritic score of 72(with more reviews coming in after the release of the game). It was noted that the highest 4 reviews(scored 85) came in 4 days prior to the launch of the game. VG247 reports that THQ CEO, Brian Farrell, is not concerned with the review scores. He said “it seems to resonate with consumers.” “It’s a mass market title, let’s see what the customers think” he added. This piece of news is disturbing, but it’s still not an indicator of sales. Homefront could still sell well despite the ‘not excellent’ metacritic. Medal of Honor sold 5 million unit to date despite poor reviews. Let’s wait and see how well Homefront does.

Source: Gamasutra

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