Wednesday, March 18, 2009

Steam Now Offers In Game Downloadable Content

 

Valve released a new feature of their Steam digital distribution platform that will allow game developers to publish new DLC for their games using their own games as a platform. Using this feature, it will be much easier for users to find available DLC for the games they own. Seeing that DLC is a big strategy these days for many companies, this is a natural progression for Steam. Press release:

 

Valve, creators of best-selling entertainment products and advanced technologies, today announced the arrival of in-game downloadable content to Steam, their massively popular PC gaming platform. In-game DLC allows developers and publishers to use their own games as a platform for selling additional content to gamers.

The first game to take advantage of this new in-game DLC capability is The Maw, by Twisted Pixel Games. Their first DLC releases are levels entitled The Maw: Brute Force and The Maw: River Redirect. Each DLC level expands The Maw storyline by fitting in-between the original levels as "deleted scenes."

Twisted Pixel CEO, Michael Wilford, says "We're happy that we can now offer Steam customers significant expansions to the Maw story, delivering more Maw directly to gamers while they're still playing the game."

DLC can now be added to any game on Steam, regardless of whether it was originally purchased via Steam, at retail, or via other digital outlets. It is also a feature of Steamworks, the suite of free tools and services available to game developers and publishers.

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